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Tips for Evaluating Essential Oil Quality and Avoiding Marketing Hype

Many companies claim to have the “best” and “purest” essential oils — so how do you choose?

Avoid marketing hype by looking for transparent testing.

There’s no organization that grades essential oils — so terms like therapeutic grade, medical grade, high grade don’t actually mean anything.

Essential oils are either pure or impure. The most reliable way to test an essential oil’s purity is with Gas Chromatography and Mass Spectrometry tests (GCMS testing)

Essential oil companies that post GCMS results easily accessible on their website assure consumers that the essential oils are pure.

Look for organic, organically grown, or wildcrafted essential oils.

Certified organic means the plants were grown by farmers who have completed an organic certification process.

Organically grown is a good option where certification is cost prohibitive or unavailable. Farmers follow organic practices such as eliminating synthetic pesticides and herbicides from their farms.

Wildcrafted is a method to find plants in the wild. This practice produces high quality oils where plants grow best naturally. It is important that when wildcrafting to leave enough plant and re-seed to assure sustainability.

Sustainable practices. Look for a company that is transparent in finding distillers who value quality, purity, and sustainable practices over profit.

Some other things to look for:

  • Is the company run by a certified aromatherapist?

  • Does the company have a personal connection with their distillers?

  • Do they provide clear information about their essential oils such as safety precautions, batch dates, and aromatherapy usage?

  • Do they have a positive reputation?

  • How long have they been in business?

  • Do they provide GCMS data for each essential oil?

While it’s easy to get caught up in marketing terms or company claims and become confused — following the suggestions above will help you stay on track.

If you have questions about essential oil quality, contact Tricia or stop by the Apothecary in Old Town Temecula.

Aromatic blessings friends,


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